e.l.f Power Grip Matte Primer 26ml

Why you'll love it:

• Our fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel primer formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying primer helps reduce the look of excess oil and shine

How to Apply Primer Grip Face Primer:

1. Start with clean, moisturised skin. Let moisturiser absorb for 1-2 minutes before priming.

2. Apply face primer evenly to your face before applying your makeup.

3. Use your fingertips to pat primer into your skin. The warmth of your fingers helps the face primer melt into your skin for even application.

4. Allow 30 seconds for primer to set before applying foundation or concealer, helping your makeup grip better and stay in place longer.

PRO TIP: If you’re short on time, skip your foundation entirely — primer + concealer + cream blush can give you a polished “skin-first” look in under 5 minutes.

Great for: Oily, Normal, Dry, and Combination Skin Types

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